I am new to this digital space world how does it all work?
Never fear, Patorama is here! We want to make sure you know what is currently happening in the digital space and how it can help grow your business.
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation or SEO is how we make your website viewable to the world. We use keywords and custom content to make sure people’s organic search terms find your site. There can be many factors involved in getting a site optimised.
Do you do design work?
Yes, we can help you with any design related services you might need.
Do you offer training?
We sure do. We offer 1 hour face-to-face training session to walk through your website so you can start using it. We also have additional packages that give you video tutorials on your website. These tutorials will be included within your WordPress dashboard allowing you to view them at any time.
How much do your websites cost?
We want to make sure you have the best value for money. In saying that, we don’t build cheap websites. Our website packages start at $5,000 and can go beyond $30,000 depending on the needs of your project.
How long before I have a finished website?
Websites can take any where from a month for a simple project to 6-12 months depending on how much work needs to be done.
What is hosting and domain name?
Hosting is the space where your website sits and a domain name is your address to get to your website. At Patorama we will help with both of these.
Can you do website edits for us?
Yes, we can tailor a website maintenance package for you, or a one off solution to get the content you need up and visible to the world.
Will my website work on mobile & tablet?
It is standard practice these days for a website to be mobile optimised. In fact, we generally start building for mobile first before moving to desktop versions. Having a mobile site in 2019 is a must for your search results.
Do you do e-commerce and what is it?
Yes we do. We offer a range of online store (e-commerce) solutions.
E-commerce its basically an online store. It allows your customers to buy products from you directly on your website.
What is a Content Management System (CMS)?
A Content Management System (CMS) is how you manage your online content. It is a structure that helps you to build a website and manage the content on there without having to worry about all the coding. There are several different types of CMS for example WordPress, Drupal, Joomla, Square Space and WiX. Each one of these have their own set of features. However, with WordPress running over 30% of the worlds websites. It is our CMS of choice.
What is a Domain name?
Think of your domain name like a house address. You need an address to live in. In the digital world this is called a domain name. This domain name is the address to get to your hosting area.
Do you run backups of my site?
Yes, we run backups of your site on a daily basis. You can either choose to have your entire site restored or a certain file/ folder.
Can you help me move from my current provider?
We sure can. We offer all of our clients a free transfer service to move hosting, domain names and emails over to our servers.
What is Web Hosting?
Web hosting is your house. It is the physical location of your website. This is where you have all the files that make your website function, where as your domain is the address to get to your house.
Can you help setup emails?
Sure can. At Patorama, we are here to help make your life simpler. We will help you set up your emails, and will even help mange them for you as well.
What is website maintenance and why is it important?
Your website is a living and breathing asset to your company. Think of this like your car. You don’t just have your car and drive it forever until it breaks. No, you have set servicing that keeps it running in top shape. This is the same with your website, and more common with websites created on a CMS. Your website is a beacon for any potential hacker to try and cause harm. Having a maintenance plan will allow you to make sure you are one step ahead of your potential hacker. This means, more uptime for you and less downtime. Also, have a site that is up to date with the content and backend will increase your search results. Which means, Google can trust you because you a clean and trusted source.
What is SSL and do I need it?
An SSL is a Secure Socket Layer. Don’t worry, if you don’t no what that means, it is basically an encryption that happens every time some one visits your site. This encryption scrambles the code between your hosting space and the end user. Meaning that no one can intercept your website between that process.
It is a way of keeping personal information safe when a user gives you there details when purchasing from your website or filling in a contact form.
There are different levels of SSL, ranging from free – expensive paid versions. The paid version is all about how much insurance you pay to protect that information.
What does the video production work flow look like?
Our video workflow has three main parts. Pre production, Production, Post Production.
Pre Production: is about understanding the scope of the project, storyboarding, script writing, location scouting, and so on.
Production: production is the filming of the content, setting up the equipment, checking lighting, coordinating with talent and producing video files.
Post Production: this is where the magic happens we take everything we have shot in production and put it in our editing rooms. This may take serval rounds of changes to get your final outcome. At this stage we also put the finishing touches on motion graphics, animation, and sound.
Do you do animation and motion graphics
Yes, we do motion graphics and animations. We will work with you to develop it and all will be outlined in the brief.
What can my business use video for?
Videos are great for social media marketing as they rank higher than photo content. Video can’t be faked. Video is more engaging to an audience and can help tell a story in a way that photography and words cannot.
Can you help me write a script?
Sure can. At Patorama, we will take you through the whole video production process. And, if that requires script writing our team is more than happy to help out.
How can my home benefit from a video when selling?
As the saying goes, pictures can tell a thousand words, but video can tell more. Are you selling your house or looking to rent it out? Give your next buyer or possible tenant a deeper look to the inside of your house.
A video also helps to capture the house in motion, and help to sell the lifestyle.
How do I get my final video?
Your video will be provided to through a link on an unlisted youtube video. However, if you have a preference for a different platform we are more than willing to upload the video there for you. in any way that you specify.
Digital Marketing Questions
What is Digital Marketing?
Digital Marketing is using any form of digital sphere to bring you more customers from locations that you may never have heard from before.
Do you write content for my social media channels?
Yes we can. We can write social media content for you but it is also highly recommend for you to create your own organic content. This is content that is in the moment and candid to your business.
Which social media platform should I use to promote?
Being as there are so many poplar social media platforms these days it is hard to work out which one can be the best for you. At Patorama we are all about working out where your audience is and how to get their attention. This sometimes needs to be done on more than one social media platform.
How can an influence help to sell my products?
Sure can, At Patorama we will take you through the whole video production process. If that requires script writing our team is more than happy to help out.
What is the difference between Facebook boosting and Facebook Ads?
Facebook boosting is where you spend money to push content to people who have already engaged with your channel.
Facebook Ads are a tailored Ad that will be placed in the hands of the audience that is specified. This means that your Ad becomes more measurable, effective, and is targeted.
Can you manage my social media account?
We can manager your social media accounts. We can do everything from content creation to comment / complain management for you.
What is the best time of day to take photos?
The best time of day to take photos is in golden hour this is 1-2 hours before sunset. It is the most beautiful time of days as it casts a warm golden glow across the sky, which will create a beautiful background for your images.
What kind of equipment do you use?
We have an extensive range of equipment we use at Patorama. Some of these tools are:
- DJI Phantom 4 Pro v2
- Canon EOS R
- Flash Lights
- Studio Lights
- DJI Ronin S
- Camera Slider
- DJI Osmos+
And much more.
What do I need to do before you arrive to photograph my house?
The best way you can help us and make your images spectacular is to do a good clean around your home, put away any clutter, have minimal items on bench tops, turn on all the lights, and open as many curtains / blinds as you can to let as much natural light in the windows.
App Development Questions
What is an App?
An app or application is a piece of software designed to solve a problem.
How much does it cost to build an app?
Another question can be how long is a piece of string. At Patorama a simple app would start at about $5,000 and go upwards from $30,000-$80,000. We need to establish a brief and scope of work from you first so we can gain a clear understanding as to what you require.
Is an app different to my website?
There is a big difference between an app and your website. A website is designed as the brochure of your business finding out everything that you need to know about it. An app on the other hand is something that is tailored to solve a problem. Yes sometimes you can draw information from your website into the app but they are rarely one and the same.
How do I get more app downloads?
Getting more downloads is all about making people aware of your app and what it can do to solve a problem. To get more downloads you need to advertise it like you would with any other product you sell. At Patorama we can help with this as well.
Which platform do I build for?
This is an age old debate, but you should really be developing for your audience and what platform they are using.