Landing pages are a great way to both conversations. In this article, we are going to talk about what a landing page is and how it can help you get a better return on your website.
First, let’s talk about what a landing page is and how it is different from the standard pages within your website.
A landing page is as the name implies a page that user will land on when visiting your website. this is normally not a page that is easy to get to with the main linking structure of your website. rather a page that relies on external links in order to be seen. A landing page is a page with your website that is tailored to a specific goal that you may have in mind. some of these examples are: selling a product or service, a survey, to get information from someone ie their name and email. Landing pages are the end location when you are using online advertising from a number of source like social media, external website, google ads and so on. Landing pages can also be the start of an online sales funnel that you have your prospective new client go through in order to paint a clear picture for them to buy what you are selling.
as you can see Landing pages are very different from the standard pages within your site. In your site, you have a lot of board overview information that gives off information about your product or service. whereas a landing page is more tailor to just one of these things. Then the main objective of a landing page is to have an objective that you want the user to achieve before leaving this page.
Tips for a good landing page
- Before we dive into what a page should have on it lets think about the search engine optimization first. First and foremost you need to work out what keywords you are trying to target on this page and how a user will find this page. Don’t make your keyword phases to long and keep them relevant to the page that you are about to create.
- Make sure you have tracking turned on. using Google Analytics is a good tool to track the response of the page and when people are linking to your page from. Is it something coming from Google ads, Social media and so on.
- Keeping content to the point and relevant to your main objective. A landing page should be thought of as a flyer and attention grabber to get a lead to act on the page. You don’t want to overwell them with too much information. A good saying is “a confused mind will not buy”
- consider adding a video to your page to help better promote your product or service. Consider a video that helps better sell your objective videos are a far more effective attention grabber than words and pictures.
- strongling consider what medium your users will be viewing this page on and optimise the design and content for this. For example, if you know you are going to get more visitors from mobile devices then optimise for this content type.