So, you’ve decided to include videos and photographs in your real estate marketing strategy and you want to hire a professional? Well, that’s a perfect move. I mean, hiring a professional real estate photographer or videographer is your best bet to ensure that that your marketing campaign achieves the results you need. But have you considered what you need to take into consideration when hiring? Perhaps, that’s the reason you are reading this and that’s totally understandable. After all, if you have never worked with a photographer or videographer before, it can seem to be a daunting and intimidating task. So to say, it all boils down to your needs and preferences. However, there are several other things to keep in mind to ensure that whoever you hire is qualified enough to deliver your expectations. Here are a few tips to ensure that you make an informed decision.
Do your research
Anybody or any company can simply claim that they are professionals in this filed. Therefore, take time to look at their portfolio and conduct research to verify their expertise and professionalism. For instance, ask them for testimonials of previous projects they have handled and be sure to give previous clients a call to verify their claims.
The right tools equipment
Photography and videography are all about equipment. The problem is, any person can claim that they have high definition video recorders and cameras only for them to show up with mediocre gear. To be on the safe, inquire about the equipment they are going to be using for your project and ask to see it if possible.
Taking videos and photos is just one of the many things that go into the production of quality and convincing content. For your videos to have the intended appeal, post-production service are indispensable. This includes adding adds into pictures and videos, branding, copyrights, and background carbonization among others. Unfortunately, this is not something you can do on your own. Therefore, ensure that that the person you have in mind is willing to handle all the postproduction work that your marketing campaign requires.
According to several statistics, more and more people are turning to mobile devices such as smartphones, and tablets when accessing the internet. To avoid missing on this audience, ensure that the producer of your videos and photos is going to package them in a mobile-friendly format.
Photography and videography are arts that necessitate ample time. However, this doesn’t mean that the final product should take forever especially if you intend to use them for marketing. Therefore, ensure that that the company or person you have hired is going to deliver in time and according to your expectations.
These are just a few of the things you need to take into consideration. And since everyone’s needs are unique, evaluate what your marketing campaigns need and discuss it with your videographer to see where you can make tweaks to ensure that the final product is good enough. Nevertheless, don’t get diverted from the main goal. After all, it makes no sense to make media content that will not deliver results.