With no doubt, real estate video marketing is one of the most powerful tools you can use to market your listings. I mean, it not only fosters brand authenticity, but also facilitates storytelling, engagement with prospects, and most importantly differentiates you from your competitors. No wonder 73% of consumers say that they are likely to buy or rent properties from agents who use videos to showcase their properties. If you are not yet convicted, here are 6 reasons why you need to incorporate videography in your marketing strategy.
51% of marketing professionals agree that video marketing has the highest ROI
51% of real estate marketing professionals say that video content has the highest ROI compared to any other kind of content. With it, you can take alluring videos and photos of your properties to gain a huge following which more often than not translates to more customers and brand awareness.
Real estate agents who use videos grow their revenue 49% faster
According to KPCB, real estate agents who use videos to market their listings grow their revenue 49% faster than those who don’t. This implies that video marketing is a perfect way to ensure that your business generates a constant and growing revenue stream.
Posting videos on social media generates 1,200% more shares than photos and blog posts combined
Another research has established that posting videos on social media platforms generate 1,200% more shares when compared to photos and blog posts combines. The thing is, people are more willing to watch videos that interest them. If they like it, there is a high probability that they will share it with their friends who are also interested in what you have to offer. Eventually, this will help let your target audience know about your listings and bring more conversions.
64% of property buyers will make a purchase after watching a branded video
In any online marketing place, videos are arguably the best way to let your prospects and customers experience what is on offer. This makes it easy to understand why 64% of property buyers are more likely to make a purchase after watching a branded video on social media. In other words, posting branded and informative videos on social media is going to guarantee you knew and repeat customers and this could only mean one thing. More revenue!
Videos can increase organic traffic to your site by 157%
Google reports that videos have the capacity to increase your organic traffic by 157% on search engine results. This implies that if you use the right keywords on your videos, you can almost double the number of people who visit your site every day. With more site visitors, you can expect conversions to go up and this means more revenue. Even better, you don’t have to spend any money on this organic traffic. This means that you can cut your advertising budget or divert it to other more important areas without ruining your marketing efforts.
Adding a video on your landing page increases conversions by 80%
It goes without saying that landing pages are important tools when convincing prospects to make a purchase. The problem is, these pages on the real estate niche are always the same. By adding a video on your landing page, you will be providing more value to your prospects which will make it easier to convert them into paying customers.